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Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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Place Marketing Defined
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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