Amid Social Media Buzz, Don’t Forget Email Marketing

The marketing world is fully enamored with social media. But with all the focus on social, author Dale Traxler of Practical eCommerce, reminds fellow ecommerce marketers not forget about email marketing. “Email may not be trendy,” says Traxler, “but it’s cheap, easy to measure, and easy to target. It’s a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.” – We like the sound of that! More here.