The Manatee Economic Development Corp.has been renamed the Bradenton Area Economic Development Corp. in an effort to sell companies on the idea of doing business there.
Along with the name change, the group adopted a new marketing slogan - "Think Global. Think Bradenton Area."
The new marketing effort, was developed by 13 volunteer
members of the marketing task force and Atlas Advertising, a Denver based marketing firm which did
surveys and market research. The research revealed that more businesses outside the area identify with the name Bradenton Area than Manatee or Sarasota. More here.