Monday, November 12, 2012

Measuring the American Dream

Xavier University’s American Dream Composite Index™ (ADCI) measures the extent to which people living in the United States achieve the American Dream.  The ADCI is based on a random sample of no fewer than 1,000 adults who are surveyed online each month, with at least 400 respondents recurring from the previous month.

According to the latest survey results, we are 65.18 percent of the way to fully achieving the American Dream with room to grow 34.82 percent. 

Economic development professionals can use this tool to improve local public policy, infrastructure and asset availability that contribute to making the American Dream easier to realize. CEOs will likely prefer to locate their business operations in communities where residents perceive the American Dream is genuinely achievable.

Launched last year, the ADCI is a useful measure that the ED pro will want to monitor and use to develop local strategic plans to make their communities as competitive as possible for capital attraction. More here.

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