Monday, August 13, 2012

Pure Michigan: Branding the Great Lakes state for 6 years

Many are unfamiliar with how Pure Michigan became one of the biggest travel campaigns in the U.S., one that has generated more than $1 billion, bolstered The Great Lakes State’s image across America and helped sell the idea that Michigan isn’t just a destination but also a state of mind.

Recently, the brand was extended to business attraction efforts.  Read more here.

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