Tuesday, February 15, 2011

Indy business recruiting arms join forces

Written by
Tom Spalding

Two economic development organizations will combine their marketing, fundraising and administrative operations to create a more potent business recruiting force for Central Indiana.

The nine-county Indy Partnership and Marion County-focused Develop Indy will maintain their separate brand identities while pursuing their respective economic development missions, according to a news release.

"We have two organizations pursuing similar missions - one representing the region, one representing Indianapolis, the core of the region," said current Indy Partnership President and CEO Ron Gifford in a statement. "It makes sense to bring them together in a more formal fashion to achieve our strategic goals, realize financial efficiencies, and give investors more 'bang for their buck.'"

The consolidation becomes effective at the end of February. Indy Partnership will share office space with Develop Indy in the Chase Tower in Downtown Indianapolis.

The collaboration also means corporate supporters will not face multiple solicitations on behalf of the area's business-attraction efforts.

"To companies located around the country, 'Indianapolis' is the brand that we're all selling, whether we live in Marion County or not," said Dax Norton, executive director of the Boone County Economic Development Corp., in the same release. "By combining the marketing efforts of these two organizations, we can more effectively promote the region while giving every county a seat at the table."

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