By Mike Bennett
Staff Writer
Board members of the Economic Development Corporation of Wayne County on Monday approved spending up to $31,500 for a national business to perform a target industry analysis and develop a marketing strategy.
The Foote Consulting Group will develop and carry on a strategy to meet with Wayne County target prospects for a year, according to Deane Foote's proposal submitted to the EDC.
"I can guarantee you quality appointments in front of the right decision-makers," said the proposal.
Among other things, he promises calling on companies and setting appointments with corporate representatives and site selectors. He promises 20 calls on prospects.
"It makes more sense to call on the companies you have the right environment for," said EDC leader Tim Rogers after the monthly meeting that was held at the Friends Fellowship Community Room.
There is a small circle of people that work in the site selectors business, Rogers said: "They listen to each other."
He said a local economic growth group will pay $15,000 of Foote's total estimate of up to $46,500.
The study will do a preliminary target assessment to determine trends and find sectors that prefer rural communities.
It will build a strength-weakness analysis on factors that could include labor costs and availability, transportation, building sites, education, taxes and cost of living.
Foote then promises to determine best-fit targets.
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