Tuesday, December 22, 2009

Committee focuses on marketing Chelmsford

By Chloe Gotsis/ staff writer
GateHouse News Service

Chelmsford — There’s a lot to like about Lowell, everyone loves New York and what happens in Vegas, stays in Vegas, but what about Chelmsford?

A catchy slogan can help boost a town’s visibility and attract visitors and new businesses and it’s just what the town’s Economic Development Committee is looking to do for Chelmsford. Creating a slogan is part of a larger effort by the committee to brand the town and make it more attractive to businesses.

After disbanding in the mid-1990s, a new seven-member Economic Development Committee started up this fall with the goal of creating a brand for the town and marketing Chelmsford as a destination place for local and large businesses alike.

With four of this year’s Boston Globe 100 businesses located in Chelmsford and Money Magazine naming the town one of the best places to live in America in 2007, the committee is realizing it has a lot of selling points already.

“The great thing about Chelmsford is there was only one town in the whole state to have four companies on the Globe 100 list. That town was Chelmsford,” said committee Chairman Mike Kowalyk, at the committee’s second meeting Dec. 15. “We are already making it work day in and day out." More here.

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