MEDIA GENERAL NEWS SERVICE
Published: August 30, 2008
Mooresville and Statesville will start a cooperative marketing campaign aimed at site consultants and business owners in September.
The Mooresville-South Iredell Economic Development Corp. and the Greater Statesville Development Corp. selected a new strategy developed by GSDC marketing strategist John Marek with the tagline, "Business on the Growing Edge," which references Mooresville's and Statesville's status as "edge cities" within the rapidly growing Charlotte region.
This isn't the first time the Mooresville-South Iredell Economic Development Corp. and GSDC have partnered in a marketing effort, Marek said.
The campaign will include advertising placement in Site Selection magazine and a special Web site dedicated to jointly selling the region as a premiere business destination. The campaign will cite a skilled workforce, business-friendly environment, available buildings and high quality of life.
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