Over 50% of B2B Marketing Leaders Now Use Social Media

"Many opportunities exist in the 2.0 world to apply classic communication principles to hot new technologies," said Ken Jones, Executive VP of the B2B branding unit at Godfrey, commenting on a recent survey of B2B marketing leaders conducted by Godfrey, a business-to-business branding and communications agency.

"You need to reach your customers and prospects in ways they want to be reached, and then deliver messages that build your brand and encourage a dialog between marketer and audience. It's marketing in the truest sense of the discipline," he added, “and Godfrey's methodology reflects the practical approach of B2B marketers”.

In a business-to-business marketing environment awash in hot new technologies - RSS, blogs, podcasts and social media - one might think that branding is declining in significance. In fact, it's just the opposite, say branding companies and marketers alike. 78% of respondents, said Jones, in the survey considered branding "very important" or "critical to success." Respondents also indicated an increasing interest in new media for marketing communications. More than 50% of respondents consider or are currently using, blogs and social media as an important part of their programs. More here.