Less than 4 of 10 adults - 39 percent - in the US regularly read daily newspapers, according to a recent Harris Poll.
In Europe the numbers are even lower - 6 percent of adults in Great Britain and Italy to a high of 13 percent in Spain and Germany. Te study polled adults in five European countries, Australia and the United States.
Where is this headed? Respondents said that within five years online news and information sites would become the number-one source of news and information in the US, France, Italy, and Spain (and tied for first in Australia), with TV network news remaining the top source only in Great Britain and Germany.
Half or more of Italian, U.S., French and Australian adults say it is easier to get their news online.
The takeaway? ED practitioners need to include online news in marketing strategies.
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