London 2012: An Olympian branding feat

The announcement that London had been chosen over runner-up Paris to host the Olympics was supposed to be the start of something special: an opportunity for a major publicity campaign; a platform to present London to the world, draw in tourists, attract investment, and boost the UK's competitive edge. But after the terrorist bombings, the city's marketers had a completely new project on their hands: rebuilding London's reputation. Read more.