Most experts anticipated that the Internet would become the #1 marketing strategy for economic developers by 2006 and according to a survey by Angelou Economics, 2006 was the year that websites vaulted to the top marketing position. Here are the top 4 most effective marketing strategies according to Angelou's survey:
#1 - Website 62%
#2 - Marketing with a regional/state organization 30%
#3 - Familiarization Tours 24%
#4 - Public Relations - 19%
Responding to its effectiveness, in 2007 there will be a strong trend toward economic developers reallocating resources and investing heavily in improving their websites with dynamic website services that provide the information businesses need.
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