Cities that shelled out big bucks to learn Richard Florida's prescription for vibrant urbanism are now hearing they may be beyond help.
Alec MacGillis
The American Prospect
In April 2006, the Richard Florida show arrived in the Southern Tier of Upstate New York. It was only one of the scores of appearances this decade by the economic-development guru, whose speaking fee soared to $35,000 not long after his 2002 book The Rise of the Creative Class made him a star on the lecture circuit. Cleveland, Toledo, Baltimore, Greensboro, Green Bay, Des Moines, Hartford, Roanoke, and Rochester were among the many cities that had already shelled out to hear from the good-looking urban-studies professor about how to get young professionals to move in.
Of course, none of these burgs has yet completed the transformation from post-manufacturing ugly duckling to gay-friendly, hipster swan. But middling results elsewhere did not keep people in the greater Elmira area from getting excited about Florida's visit. They listened as, in his stylish suit and designer glasses, he related his blue-collar upbringing outside Newark before segueing into his secrets of urban success in the 21st century: the "three T's" of technology, talent, and tolerance. If cities could make themselves appealing to the Web designers, architects, biomedical researchers, and other innovators who are now the drivers of economic growth, then they would also attract the businesses that want these footloose pioneers to work for them. "If we do all of the above," reported a columnist with Elmira's Star-Gazette who attended the speech, "we can be creatively chic without having to move to Boulder, Colo."
Inspired, Elmira's newly elected mayor, John Tonello, hung artwork on City Hall's walls, installed "poetry posts" around town featuring verses by local writers, and oversaw the redevelopment of several buildings downtown. "The grand hope was to create retail spaces that would enable people to make money and serve the creative class Florida talks about," Tonello says. The new market-rate apartments filled up quickly, but the bohemian coffee shops the mayor fantasizes about have yet to materialize.
As Elmira and other cities on Florida's circuit dutifully carry out his instructions, though, the guru has grown less confident in their prospects. In a warm-up to his next book -- The Great Reset, due out in April -- Florida has been arguing that the recession has so decimated many cities and regions that it's time for the country to cut its losses and instead encourage growth in places that are prospering, like Silicon Valley, Boulder, Austin, and North Carolina's Research Triangle. And the rest? In his much-cited cover story in the March issue of The Atlantic -- "How the Crash Will Reshape America" -- he delivered the harsh news: "We need to be clear that ultimately, we can't stop the decline of some places, and that we would be foolish to try. ... Different eras favor different places, along with the industries and lifestyles those places embody. ... We need to let demand for the key products and lifestyles of the old order fall, and begin building a new economy, based on a new geography." More here.
Tuesday, January 19, 2010
Saturday, January 09, 2010
Unneighborly tussle for Northrop HQ
Md., D.C., Va. wooing Fortune 100 company
By Jamie Smith Hopkins | jamie.smith.hopkins@baltsun.com
January 6, 2010
There's nothing like competing for the headquarters of one of the nation's largest companies to make neighboring jurisdictions feel less neighborly.
When defense-contracting giant Northrop Grumman Corp. announced this week that it will move its Los Angeles headquarters to the Washington region, officials in Maryland, the District of Columbia and Virginia immediately pledged to woo the company with aggressive campaigns to showcase their strengths, such as a highly educated work force, good schools or low taxes. Those efforts could include tax breaks or other financial incentives.
"Game's on," said Jim Dinegar, president and chief executive of the Greater Washington Board of Trade, which positions itself as a neutral cheerleader in this three-way match.
It's the prestige of being home to a Fortune 100 headquarters that local leaders particularly want, along with having highly paid top executives as residents and the extra charitable giving, civic involvement and economic growth they can provide. Where one big firm moves, economic developers hope, others will follow.
Northrop Grumman already employs more than 40,000 in Virginia, Maryland and the District of Columbia, so the 300 extra jobs that would come with its main office are a small number by comparison.
For Maryland, success would be especially sweet. The state has had a long history of losing headquarters to mergers, the latest being Black & Decker of Towson. It also has a reputation for being less friendly to business than Virginia, whose officials noted Tuesday that the state has been ranked No. 1 four years in a row on the "Best States For Business" list at Forbes.com. (Maryland was 12th on the most recent ranking, pulled down in part by its higher taxes.)
"When we look at Northrop, to us, that's one of those opportunities that doesn't come around very often," said Christian S. Johansson, Maryland's secretary of business and economic development. "We're going to be aggressively pursuing this. ... We can really make a good business case for why Northrop should be choosing Maryland." More here.
By Jamie Smith Hopkins | jamie.smith.hopkins@baltsun.com
January 6, 2010
There's nothing like competing for the headquarters of one of the nation's largest companies to make neighboring jurisdictions feel less neighborly.
When defense-contracting giant Northrop Grumman Corp. announced this week that it will move its Los Angeles headquarters to the Washington region, officials in Maryland, the District of Columbia and Virginia immediately pledged to woo the company with aggressive campaigns to showcase their strengths, such as a highly educated work force, good schools or low taxes. Those efforts could include tax breaks or other financial incentives.
"Game's on," said Jim Dinegar, president and chief executive of the Greater Washington Board of Trade, which positions itself as a neutral cheerleader in this three-way match.
It's the prestige of being home to a Fortune 100 headquarters that local leaders particularly want, along with having highly paid top executives as residents and the extra charitable giving, civic involvement and economic growth they can provide. Where one big firm moves, economic developers hope, others will follow.
Northrop Grumman already employs more than 40,000 in Virginia, Maryland and the District of Columbia, so the 300 extra jobs that would come with its main office are a small number by comparison.
For Maryland, success would be especially sweet. The state has had a long history of losing headquarters to mergers, the latest being Black & Decker of Towson. It also has a reputation for being less friendly to business than Virginia, whose officials noted Tuesday that the state has been ranked No. 1 four years in a row on the "Best States For Business" list at Forbes.com. (Maryland was 12th on the most recent ranking, pulled down in part by its higher taxes.)
"When we look at Northrop, to us, that's one of those opportunities that doesn't come around very often," said Christian S. Johansson, Maryland's secretary of business and economic development. "We're going to be aggressively pursuing this. ... We can really make a good business case for why Northrop should be choosing Maryland." More here.
Oxnard's image needs an overhaul, officials say
By Scott Hadly
Ventura County Star
Nike has its swoosh; Apple Computers has its, well, apple; and McDonald’s has its golden arches.
But what about the city of Oxnard? What does it have?
While plenty of local residents might answer that question with a dig about gangs, graffiti or foreclosures, others say those images of the city aren’t based in reality.
“Oxnard — and I’m sorry to say this to you; it’s nothing personal — but Oxnard has been beat down by the media,” said downtown print shop owner Gaston Gomez. “We get a bad rap.”
Gomez has a point.
The city known in Ventura County for strawberries and a gang injunction has a bit of an image problem.
Oxnard’s crime rate may be lower than Beverly Hills’ and Santa Barbara’s as well as Santa Paula’s and Ventura’s, for that matter, but you wouldn’t know it talking to many people who live in the county.
Say Oxnard, and many people think gangs and crime. Part of the reason for that is a lingering impression from a time, particularly in the 1990s, when gang violence and crime was much more of a problem. But the city’s gritty image goes back even further, said historian and Councilman Jeff Maulhardt, who dates some of it back as far as the early 20th century when there were seedy opium dens and bars downtown.
Yet the rough image lingers, and some argue that stories about crime in the city of almost 200,000 often trump the day-to-day reality of the city.
It’s a point that’s been made before by Mayor Tom Holden and City Manager Ed Sotelo, who have argued that there’s disproportionate focus on crime in Oxnard by the media and that has skewed perceptions about the county’s largest city.
Correct false impressions
“Let me see if I can put it into words,” Gaston said. “I don’t see crime, and I’m downtown every day. I leave my car doors open.”
He said the city has a lot to offer: beaches, farm fields, a historic downtown with turn-of-the-century homes all in what is arguably the most diverse coastal community in California.
“And I’ve never seen a city that has a bus and train terminal downtown, then maybe 10 blocks from that an airstrip and two miles from that a port,” Gaston said. “What city has that?”
Oxnard civic leaders are working on branding the city, to correct false impressions, and in turn strengthen Oxnard’s image and attract new businesses and visitors.
“There’s no question that people either have a negative perception of Oxnard or they don’t know anything about it,” said Roger Brooks, of Destination Development International, a consulting firm hired by the Oxnard Convention & Visitors Bureau to develop a brand for the city.
Branding the city isn’t about a logo or a tag line, but about finding what makes Oxnard unique, Brooks said.
The process involves distilling what is distinct and good about the city and putting it into a message that resonates. Brooks rattles off examples of cities that have successful brands that seamlessly connect to what is unique to the communities, whether it’s Napa and wine, Hollywood and movies or Huntington Beach and surfing. More here.
Ventura County Star
Nike has its swoosh; Apple Computers has its, well, apple; and McDonald’s has its golden arches.
But what about the city of Oxnard? What does it have?
While plenty of local residents might answer that question with a dig about gangs, graffiti or foreclosures, others say those images of the city aren’t based in reality.
“Oxnard — and I’m sorry to say this to you; it’s nothing personal — but Oxnard has been beat down by the media,” said downtown print shop owner Gaston Gomez. “We get a bad rap.”
Gomez has a point.
The city known in Ventura County for strawberries and a gang injunction has a bit of an image problem.
Oxnard’s crime rate may be lower than Beverly Hills’ and Santa Barbara’s as well as Santa Paula’s and Ventura’s, for that matter, but you wouldn’t know it talking to many people who live in the county.
Say Oxnard, and many people think gangs and crime. Part of the reason for that is a lingering impression from a time, particularly in the 1990s, when gang violence and crime was much more of a problem. But the city’s gritty image goes back even further, said historian and Councilman Jeff Maulhardt, who dates some of it back as far as the early 20th century when there were seedy opium dens and bars downtown.
Yet the rough image lingers, and some argue that stories about crime in the city of almost 200,000 often trump the day-to-day reality of the city.
It’s a point that’s been made before by Mayor Tom Holden and City Manager Ed Sotelo, who have argued that there’s disproportionate focus on crime in Oxnard by the media and that has skewed perceptions about the county’s largest city.
Correct false impressions
“Let me see if I can put it into words,” Gaston said. “I don’t see crime, and I’m downtown every day. I leave my car doors open.”
He said the city has a lot to offer: beaches, farm fields, a historic downtown with turn-of-the-century homes all in what is arguably the most diverse coastal community in California.
“And I’ve never seen a city that has a bus and train terminal downtown, then maybe 10 blocks from that an airstrip and two miles from that a port,” Gaston said. “What city has that?”
Oxnard civic leaders are working on branding the city, to correct false impressions, and in turn strengthen Oxnard’s image and attract new businesses and visitors.
“There’s no question that people either have a negative perception of Oxnard or they don’t know anything about it,” said Roger Brooks, of Destination Development International, a consulting firm hired by the Oxnard Convention & Visitors Bureau to develop a brand for the city.
Branding the city isn’t about a logo or a tag line, but about finding what makes Oxnard unique, Brooks said.
The process involves distilling what is distinct and good about the city and putting it into a message that resonates. Brooks rattles off examples of cities that have successful brands that seamlessly connect to what is unique to the communities, whether it’s Napa and wine, Hollywood and movies or Huntington Beach and surfing. More here.
Piedmont Triad Representatives Share Regional Marketing Message
PIEDMONT TRIAD - Representatives from the Piedmont Triad will travel to Greenville and Spartanburg, SC, and Charlotte this week to meet with site selection consultants, commercial developers and real estate brokers. In addition to three scheduled meetings, the Piedmont Triad Partnership (PTP) will host a luncheon and a regional briefing for real estate brokers and consultants from the Charlotte area.
Kelly Stuart, Vice President, Client Development, will represent the PTP on the trip. Participating local economic developers are Todd Tucker, President, Surry County Economic Development Partnership; Robert Leak, President, Winston-Salem Business Inc; Wade Taylor, Vice President, Rockingham County Partnership for Economic Development.
“Greenville/Spartanburg and Charlotte are important markets for us,” says Don Kirkman, President and CEO of the PTP. “The Greenville/Spartanburg region is home to some of the industry’s top site selection consulting firms, while a number of national industrial and commercial brokerage firms have regional offices in Charlotte. Maintaining active relationships with these groups and keeping them apprised of current activity and opportunities in the Piedmont Triad is a key element of our marketing program,” adds Kirkman..
The Piedmont Triad Partnership (PTP), one of seven regional economic development partnerships in North Carolina, is the economic development organization representing the 12-county Piedmont Triad region. The PTP is the lead organization for the U.S. Department of Labor-funded Workforce Innovation in Regional Economic Development (WIRED) initiative, which supports the development of an integrated regional economic development and workforce development strategy for the Piedmont Triad. The Piedmont Triad, the nation's 37th-largest metro region with more than 1.5 million residents, includes the counties of Alamance, Caswell, Davidson, Davie, Forsyth, Guilford, Montgomery, Randolph, Rockingham, Stokes, Surry, and Yadkin.
Kelly Stuart, Vice President, Client Development, will represent the PTP on the trip. Participating local economic developers are Todd Tucker, President, Surry County Economic Development Partnership; Robert Leak, President, Winston-Salem Business Inc; Wade Taylor, Vice President, Rockingham County Partnership for Economic Development.
“Greenville/Spartanburg and Charlotte are important markets for us,” says Don Kirkman, President and CEO of the PTP. “The Greenville/Spartanburg region is home to some of the industry’s top site selection consulting firms, while a number of national industrial and commercial brokerage firms have regional offices in Charlotte. Maintaining active relationships with these groups and keeping them apprised of current activity and opportunities in the Piedmont Triad is a key element of our marketing program,” adds Kirkman..
The Piedmont Triad Partnership (PTP), one of seven regional economic development partnerships in North Carolina, is the economic development organization representing the 12-county Piedmont Triad region. The PTP is the lead organization for the U.S. Department of Labor-funded Workforce Innovation in Regional Economic Development (WIRED) initiative, which supports the development of an integrated regional economic development and workforce development strategy for the Piedmont Triad. The Piedmont Triad, the nation's 37th-largest metro region with more than 1.5 million residents, includes the counties of Alamance, Caswell, Davidson, Davie, Forsyth, Guilford, Montgomery, Randolph, Rockingham, Stokes, Surry, and Yadkin.
WAEDC refines city marketing strategies
By WILLIAM LANEY
Managing Editor
Wapakoneta Daily News
Wapakoneta Area Economic Development Council (WAEDC) members intend to tweak their marketing campaign this year to build on past efforts to promote the organization and the city’s Job Ready Site manufacturing location.
WAEDC Executive Director Greg Myers said they plan to shift their attention in an effort to better market industrial and commercial sites within Wapakoneta.
“The Site Sales Committee discussed rather than doing trade shows that we concentrate on site consultant conferences which are held throughout the United States,” Myers said. “These meetings actually have site consultants there so we could network with them.
“I suggested this since our mail campaign has done a great job of introducing our sites to them so it would be nice to interact with them and spread the word about Wapakoneta,” he said.
One regional site consultant conference is being held in Columbus.
This strategy would coincide with work being done by the Marketing Development Team, whose members are planning on developing a social media presence and a maintenance strategy as well as an e-mail marketing campaign.
“In marketing, most of our efforts are going to be in Web site enhancements because we still feel this is the most important tool we have and we need to upgrade that site,” Myers said.
Managing Editor
Wapakoneta Daily News
Wapakoneta Area Economic Development Council (WAEDC) members intend to tweak their marketing campaign this year to build on past efforts to promote the organization and the city’s Job Ready Site manufacturing location.
WAEDC Executive Director Greg Myers said they plan to shift their attention in an effort to better market industrial and commercial sites within Wapakoneta.
“The Site Sales Committee discussed rather than doing trade shows that we concentrate on site consultant conferences which are held throughout the United States,” Myers said. “These meetings actually have site consultants there so we could network with them.
“I suggested this since our mail campaign has done a great job of introducing our sites to them so it would be nice to interact with them and spread the word about Wapakoneta,” he said.
One regional site consultant conference is being held in Columbus.
This strategy would coincide with work being done by the Marketing Development Team, whose members are planning on developing a social media presence and a maintenance strategy as well as an e-mail marketing campaign.
“In marketing, most of our efforts are going to be in Web site enhancements because we still feel this is the most important tool we have and we need to upgrade that site,” Myers said.
Tuesday, January 05, 2010
Region's water to be marketed to draw new businesses
By Lynn Hulsey, Staff Writer
5:31 PM Tuesday, January 5, 2010
DAYTON — Marketing the region’s water is the latest tool in the area’s economic development arsenal, with officials hoping to capitalize on the huge underground aquifer, according to Maureen Patterson, vice president of stakeholder relations for the Dayton Development Coalition.
Speaking Tuesday, Jan. 5, at the Montgomery County Commission work session, Patterson said H2Open for Business will tout the Dayton region’s water-related assets in an effort to draw new businesses. Officials also hope to develop the area as a “water knowledge center” leading to student internships and jobs and as a destination for water-related professional and technical events.
The city of Dayton, the Miami Conservancy District and the county are partners in the effort, which is in the early stages. They’ve set up the Dayton Region Water Roundtable, which includes a variety of government, business, educational and other leaders. Officials hope to eventually include all public suppliers of water in the area. Dayton firm Real Art came up with the marketing slogan and the coalition will hire a consulting and marketing company to assist with the effort, Patterson said.
She said the 1.5 trillion gallon buried aquifer and 6,000 miles of rivers and streams in the Miami Valley offers 220 million gallons of unused water capacity per day. Just as the region touts its “crossroads of America” location at the intersection of interstates 75 and 70, officials also hope the water supply can be a draw for manufacturers and other businesses.
“Bringing Coke from Atlanta would be a great thing,” Patterson joked, prompting laughter from officials still stinging from NCR’s decision to relocate to Georgia.
5:31 PM Tuesday, January 5, 2010
DAYTON — Marketing the region’s water is the latest tool in the area’s economic development arsenal, with officials hoping to capitalize on the huge underground aquifer, according to Maureen Patterson, vice president of stakeholder relations for the Dayton Development Coalition.
Speaking Tuesday, Jan. 5, at the Montgomery County Commission work session, Patterson said H2Open for Business will tout the Dayton region’s water-related assets in an effort to draw new businesses. Officials also hope to develop the area as a “water knowledge center” leading to student internships and jobs and as a destination for water-related professional and technical events.
The city of Dayton, the Miami Conservancy District and the county are partners in the effort, which is in the early stages. They’ve set up the Dayton Region Water Roundtable, which includes a variety of government, business, educational and other leaders. Officials hope to eventually include all public suppliers of water in the area. Dayton firm Real Art came up with the marketing slogan and the coalition will hire a consulting and marketing company to assist with the effort, Patterson said.
She said the 1.5 trillion gallon buried aquifer and 6,000 miles of rivers and streams in the Miami Valley offers 220 million gallons of unused water capacity per day. Just as the region touts its “crossroads of America” location at the intersection of interstates 75 and 70, officials also hope the water supply can be a draw for manufacturers and other businesses.
“Bringing Coke from Atlanta would be a great thing,” Patterson joked, prompting laughter from officials still stinging from NCR’s decision to relocate to Georgia.
Monday, January 04, 2010
Horizon Council: Partnerships key to re-branding area
Cities, businesses look at how to work together
What's in a name? Ask any marketing executive and they will tell you it's the name that is paramount in helping a brand to enter the public consciousness. When Lee County's Economic Development Office began exploring new ways of effectively promoting the area as a great place to do business, they had to consider its name as part of its brand and overall public perception.
After much research, the county's economic development office decided to re-brand itself and now flies under a new flag: the Fort Myers Regional Partnership.
"Where's Lee County? It's in Florida, Virginia, Georgia - it's all over," said Jim Moore, county economic development director. "Fort Myers is the name more people living outside the region recognize." And thorough research supports that notion, demonstrating that name recognition for Fort Myers was far greater than that for Lee County among both Americans and potential visitors from abroad - logic that city business and community leaders have also embraced.
Jennifer Berg, spokeswoman for the Fort Myers Regional Partnership, said the office is excited to launch its new brand and will be rolling it out over the next several months - including a new logo, television and radio spots, countywide advertising and a prominent billboard campaign.
"We're very optimistic about our new positioning for this area, and were able to successfully develop a brand that incorporates all of our major cities including Bonita Springs, Cape Coral, Sanibel, and of course Fort Myers and Fort Myers Beach." This is reflected in the partnership's new logo and throughout all of its marketing materials. The campaign is also based on the positioning statement of "Together, We Mean Business."
"Working together is a powerful force, especially when it comes to attracting businesses and creating jobs," said Berg. "'Together, We Mean Business' is an optimal statement to not only position the partnership as a multi-city consortium, but to also emphasize to businesses that working with us can be mutually and economically beneficial.
"We're also taking a unique approach to promoting our area's economic diversity by raising awareness from the inside, out," explained Berg. "Residents and visitors will begin to see the partnership's presence across a countywide billboard campaign and in television and radio commercials. We'll be supporting this campaign with internal initiatives that will encourage local employees and residents to refer businesses and professionals to the partnership, and ultimately to our area."
The Horizon Council has also formed a task force to encourage the community to become an active partner in economic development initiatives in Lee County. As one person, you may not think you can help attract or expand businesses to Lee County. But an idea you have, or a person you know, just may be what we're looking for. With an exceptional workforce, pro-business environment and, right now, $25 million in incentives, we have the perfect climate for new and expanding companies.
Submit a valid idea to expand or attract a business to Lee County, or send us a qualified lead at Together4Business.com. If your lead turns into an expansion or location, you will receive a signed and numbered, limited edition print by renowned artist Ikki Matsumoto of Southwest Florida - and the satisfaction of helping your community create valuable jobs.
For complete details, visit Together4Business.com or call the Fort Myers Regional Partnership at 338-3161.
What's in a name? Ask any marketing executive and they will tell you it's the name that is paramount in helping a brand to enter the public consciousness. When Lee County's Economic Development Office began exploring new ways of effectively promoting the area as a great place to do business, they had to consider its name as part of its brand and overall public perception.
After much research, the county's economic development office decided to re-brand itself and now flies under a new flag: the Fort Myers Regional Partnership.
"Where's Lee County? It's in Florida, Virginia, Georgia - it's all over," said Jim Moore, county economic development director. "Fort Myers is the name more people living outside the region recognize." And thorough research supports that notion, demonstrating that name recognition for Fort Myers was far greater than that for Lee County among both Americans and potential visitors from abroad - logic that city business and community leaders have also embraced.
Jennifer Berg, spokeswoman for the Fort Myers Regional Partnership, said the office is excited to launch its new brand and will be rolling it out over the next several months - including a new logo, television and radio spots, countywide advertising and a prominent billboard campaign.
"We're very optimistic about our new positioning for this area, and were able to successfully develop a brand that incorporates all of our major cities including Bonita Springs, Cape Coral, Sanibel, and of course Fort Myers and Fort Myers Beach." This is reflected in the partnership's new logo and throughout all of its marketing materials. The campaign is also based on the positioning statement of "Together, We Mean Business."
"Working together is a powerful force, especially when it comes to attracting businesses and creating jobs," said Berg. "'Together, We Mean Business' is an optimal statement to not only position the partnership as a multi-city consortium, but to also emphasize to businesses that working with us can be mutually and economically beneficial.
"We're also taking a unique approach to promoting our area's economic diversity by raising awareness from the inside, out," explained Berg. "Residents and visitors will begin to see the partnership's presence across a countywide billboard campaign and in television and radio commercials. We'll be supporting this campaign with internal initiatives that will encourage local employees and residents to refer businesses and professionals to the partnership, and ultimately to our area."
The Horizon Council has also formed a task force to encourage the community to become an active partner in economic development initiatives in Lee County. As one person, you may not think you can help attract or expand businesses to Lee County. But an idea you have, or a person you know, just may be what we're looking for. With an exceptional workforce, pro-business environment and, right now, $25 million in incentives, we have the perfect climate for new and expanding companies.
Submit a valid idea to expand or attract a business to Lee County, or send us a qualified lead at Together4Business.com. If your lead turns into an expansion or location, you will receive a signed and numbered, limited edition print by renowned artist Ikki Matsumoto of Southwest Florida - and the satisfaction of helping your community create valuable jobs.
For complete details, visit Together4Business.com or call the Fort Myers Regional Partnership at 338-3161.
Saginaw declares its green-energy identity
By Kathryn Lynch-Morin | The Saginaw News
In Saginaw County, the future is green.
Saginaw Future Inc. is launching a new logo the organization will use as a visual statement that Saginaw is the place to be for green, renewable technology and business.
“We felt that it was important to incorporate opportunities in green technology and alternative energy in a single glance,” said JoAnn T. Crary, president of Saginaw Future, an economic development agency. “We also included elements from the regional branding campaign that Saginaw Future plays an essential role in.”
The new logo is marked by budding leaves and the earthy colors of cool blue and green, reflecting growth in the region’s environmental industries, green technology and new energy sources. The word “Future” in the logo is displayed in bold, green capital letters. Saginaw Future said that element displays confidence, freshness and opportunity.
“The new logo instantly tells people what we are and where we are headed,” Crary said.
Saginaw County is home to Hemlock Semiconductor Corp., one of the world’s largest makers of polycrystalline silicon, a building block for solar panels.
Saginaw Future recently played a significant role in the selection of Saginaw as the future home of GlobalWatt Inc.’s 500-job, $177 million solar module production plant.
GlobalWatt Corporate Executive Officer Sanjeev Chitre and Gov. Jennifer Granholm credited Saginaw Future and Crary’s involvement when the announcement was made in December.
Saginaw Future said the logo makeover was done to create a memorable first impression in a market flooded with business recruiters from competing regions. It said the new logo will quickly reflect the core advantages offered by running a business in Saginaw County.
“We are inviting them and their companies, employees and families to come grow with us,” Crary said of the new logo.
Saginaw Future, which promotes job creation through the expansion of local industry and the attraction of new business projects, is a public-private alliance of local businesses, Saginaw County, the city of Saginaw, 16 local municipalities and the Saginaw County Chamber of Commerce.
In Saginaw County, the future is green.
Saginaw Future Inc. is launching a new logo the organization will use as a visual statement that Saginaw is the place to be for green, renewable technology and business.
“We felt that it was important to incorporate opportunities in green technology and alternative energy in a single glance,” said JoAnn T. Crary, president of Saginaw Future, an economic development agency. “We also included elements from the regional branding campaign that Saginaw Future plays an essential role in.”
The new logo is marked by budding leaves and the earthy colors of cool blue and green, reflecting growth in the region’s environmental industries, green technology and new energy sources. The word “Future” in the logo is displayed in bold, green capital letters. Saginaw Future said that element displays confidence, freshness and opportunity.
“The new logo instantly tells people what we are and where we are headed,” Crary said.
Saginaw County is home to Hemlock Semiconductor Corp., one of the world’s largest makers of polycrystalline silicon, a building block for solar panels.
Saginaw Future recently played a significant role in the selection of Saginaw as the future home of GlobalWatt Inc.’s 500-job, $177 million solar module production plant.
GlobalWatt Corporate Executive Officer Sanjeev Chitre and Gov. Jennifer Granholm credited Saginaw Future and Crary’s involvement when the announcement was made in December.
Saginaw Future said the logo makeover was done to create a memorable first impression in a market flooded with business recruiters from competing regions. It said the new logo will quickly reflect the core advantages offered by running a business in Saginaw County.
“We are inviting them and their companies, employees and families to come grow with us,” Crary said of the new logo.
Saginaw Future, which promotes job creation through the expansion of local industry and the attraction of new business projects, is a public-private alliance of local businesses, Saginaw County, the city of Saginaw, 16 local municipalities and the Saginaw County Chamber of Commerce.
Sunday, January 03, 2010
Surry group plans ambitious campaign
Despite recent decisions by three industries to open manufacturing plants in Mount Airy, the lead economic-development agency in Surry County isn’t about to rest on its laurels on the basis of that success.
Instead, the Surry Economic Development Partnership (EDP) is planning to launch an ambitious effort with the start of the new year which it hopes will lead to more jobs generated locally.
“We’re working on a new marketing plan, and getting a new marketing committee,” EDP President Todd Tucker said of various strategies planned for 2010 by the organization. It works with Surry’s four municipalities and the county government to seek industry through a public-private partnership.
Tucker said the overall goal of upcoming efforts is to be “a little bit more proactive” in recruiting new industry to the county, “just increasing our presence.”
One part of the plan will involve spending more time on the road trying to generate prospects, which Tucker said could mean trips to Charlotte and the Greenville-Spartanburg area of South Carolina and meetings with site-selection consultants.
Tucker, who has been EDP president for less than six months, explained that a constant multi-faceted approach is needed by the organization in a recruitment climate that is more competitive than ever.
Along with additional efforts involving “beating the bushes” Tucker said the EDP will take full advantage of all other resources to generate prospects. This will include updating its marketing materials, and making changes to the organization’s Web site.
“We might get involved with social media like Twitter and Facebook and just some things like that,” Tucker said of Internet communications tools that are helping average people stay in touch but also are seeing increased use in the business community.
In a recent update to the Mount Airy Board of Commissioners concerning the EDP’s work, Tucker said there has been heightened activity recently by companies expressing an interest in establishing operations in Surry County. More are coming, looking and “kicking the tires, so to speak,” he said.
Tucker said this increased interest also has been accompanied by wide ranges in the types of businesses investigating Surry, which have included operations such as call centers in addition to traditional manufacturing entities. “So it’s across the board,” he added.
In the last four months of 2009, announcements came from three companies agreeing to launch operations in Mount Airy: Central States Manufacturing Inc. in September, Catalina Tempering in November and Granite Tactical in December.
An announcement is pending from a fourth company, which sources say is a bakery manufacturer, regarding a potential expansion at Piedmont Triad West Corporate Park.
Before coming to Surry County, Tucker worked for more than 15 years in various economic-development roles with entities including the N.C. Department of Commerce and Progress Energy.
“He has definitely hit the ground running,” said Mount Airy Mayor Deborah Cochran.
Contact Tom Joyce at tjoyce@mtairynews.com or at 719-1924.
Instead, the Surry Economic Development Partnership (EDP) is planning to launch an ambitious effort with the start of the new year which it hopes will lead to more jobs generated locally.
“We’re working on a new marketing plan, and getting a new marketing committee,” EDP President Todd Tucker said of various strategies planned for 2010 by the organization. It works with Surry’s four municipalities and the county government to seek industry through a public-private partnership.
Tucker said the overall goal of upcoming efforts is to be “a little bit more proactive” in recruiting new industry to the county, “just increasing our presence.”
One part of the plan will involve spending more time on the road trying to generate prospects, which Tucker said could mean trips to Charlotte and the Greenville-Spartanburg area of South Carolina and meetings with site-selection consultants.
Tucker, who has been EDP president for less than six months, explained that a constant multi-faceted approach is needed by the organization in a recruitment climate that is more competitive than ever.
Along with additional efforts involving “beating the bushes” Tucker said the EDP will take full advantage of all other resources to generate prospects. This will include updating its marketing materials, and making changes to the organization’s Web site.
“We might get involved with social media like Twitter and Facebook and just some things like that,” Tucker said of Internet communications tools that are helping average people stay in touch but also are seeing increased use in the business community.
In a recent update to the Mount Airy Board of Commissioners concerning the EDP’s work, Tucker said there has been heightened activity recently by companies expressing an interest in establishing operations in Surry County. More are coming, looking and “kicking the tires, so to speak,” he said.
Tucker said this increased interest also has been accompanied by wide ranges in the types of businesses investigating Surry, which have included operations such as call centers in addition to traditional manufacturing entities. “So it’s across the board,” he added.
In the last four months of 2009, announcements came from three companies agreeing to launch operations in Mount Airy: Central States Manufacturing Inc. in September, Catalina Tempering in November and Granite Tactical in December.
An announcement is pending from a fourth company, which sources say is a bakery manufacturer, regarding a potential expansion at Piedmont Triad West Corporate Park.
Before coming to Surry County, Tucker worked for more than 15 years in various economic-development roles with entities including the N.C. Department of Commerce and Progress Energy.
“He has definitely hit the ground running,” said Mount Airy Mayor Deborah Cochran.
Contact Tom Joyce at tjoyce@mtairynews.com or at 719-1924.
Friday, January 01, 2010
One for all: Regionalism, USA
By Tim Stuhldreher
If Pennsylvanians saw how well regionalism works elsewhere in the country, they'd realize how much they are missing out on, argues Alex Hartzler, managing partner of WCI Partners, a Harrisburg real estate development firm.
Charlotte, N.C., is one place that has been very smart in its regional thinking, he said. That has helped the Mecklenburg County city of 687,000 people become a thriving financial center and even attract two professional sports teams, the NFL's Carolina Panthers and the NBA's Charlotte Bobcats.
Charlotte has been thinking regionally for at least two decades, said Gina Howard, director of communications and public relations for the Charlotte Regional Partnership, a public-private economic development partnership.
The partnership originally was known as the Greater Charlotte Economic Development Council and was an arm of the Charlotte Chamber of Commerce, Howard said. In 1991, the council was relaunched as a regional marketing program covering 12 counties. The following year, it was renamed and became a standalone organization, she said.
Today, the partnership markets 12 North Carolina and four South Carolina counties to the world as a single unit under the brand "Charlotte USA," she said. Unified marketing materials, including a comprehensive Web site, offer companies considering relocation a vast wealth of business and demographic information.
"There's no gain in trying to compete against each other," she said. "As long as companies stay within our region, we win." More here.
If Pennsylvanians saw how well regionalism works elsewhere in the country, they'd realize how much they are missing out on, argues Alex Hartzler, managing partner of WCI Partners, a Harrisburg real estate development firm.
Charlotte, N.C., is one place that has been very smart in its regional thinking, he said. That has helped the Mecklenburg County city of 687,000 people become a thriving financial center and even attract two professional sports teams, the NFL's Carolina Panthers and the NBA's Charlotte Bobcats.
Charlotte has been thinking regionally for at least two decades, said Gina Howard, director of communications and public relations for the Charlotte Regional Partnership, a public-private economic development partnership.
The partnership originally was known as the Greater Charlotte Economic Development Council and was an arm of the Charlotte Chamber of Commerce, Howard said. In 1991, the council was relaunched as a regional marketing program covering 12 counties. The following year, it was renamed and became a standalone organization, she said.
Today, the partnership markets 12 North Carolina and four South Carolina counties to the world as a single unit under the brand "Charlotte USA," she said. Unified marketing materials, including a comprehensive Web site, offer companies considering relocation a vast wealth of business and demographic information.
"There's no gain in trying to compete against each other," she said. "As long as companies stay within our region, we win." More here.
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