WAEDC refines city marketing strategies

By WILLIAM LANEY
Managing Editor
Wapakoneta Daily News

Wapakoneta Area Economic Development Council (WAEDC) members intend to tweak their marketing campaign this year to build on past efforts to promote the organization and the city’s Job Ready Site manufacturing location.

WAEDC Executive Director Greg Myers said they plan to shift their attention in an effort to better market industrial and commercial sites within Wapakoneta.

“The Site Sales Committee discussed rather than doing trade shows that we concentrate on site consultant conferences which are held throughout the United States,” Myers said. “These meetings actually have site consultants there so we could network with them.

“I suggested this since our mail campaign has done a great job of introducing our sites to them so it would be nice to interact with them and spread the word about Wapakoneta,” he said.

One regional site consultant conference is being held in Columbus.

This strategy would coincide with work being done by the Marketing Development Team, whose members are planning on developing a social media presence and a maintenance strategy as well as an e-mail marketing campaign.

“In marketing, most of our efforts are going to be in Web site enhancements because we still feel this is the most important tool we have and we need to upgrade that site,” Myers said.