As Royals win, so does their hometown

Leslie Collins
Web Producer- Kansas City Business Journal

The Kansas City Royals' tenacious, underdog spirit has captivated the nation, and on Wednesday #TakeTheCrown was an official trend on Twitter. Although the Royals and their fans are riding high on the team's first World Series appearance in 29 years, Kansas City is claiming a victory of its own: free marketing.

“Every game is like a three-hour commercial for our community,” said Jeff Pinkerton, senior researcher at the Mid-America Regional Council.

As the camera pans across the roaring Royals fans or a shot of the downtown skyline flashes across the TV after a commercial break, it gives viewers a sense of the region.

“They may be intrigued to visit or invest down the road,” he said. “It’s certainly a positive.” More here.