MUSKEGON, MI – The Michigan Economic Development Corporation used a
professional site selector and a fake business for a "secret shopper"
survey of Michigan cities this summer.
"In an effort to continuously improve service to our business
clients, we engaged in a secret siting activity to objectively look at
how well we navigate and respond to inquiries from clients looking to
locate in Michigan," MEDC CEO Michael Finney said in a written statement
Thursday, Aug. 28.
The secret shopper operation started with a formal request for
information from local communities, Finney said. All of the communities
involved provided responses to the request in early July. Later, there
were mock site visits at Muskegon, Grand Rapids and Kalamazoo locations,
he said. More here.