Although long considered a tourist destination, the city of Venice lacks its own distinctive strategy for reeling in visitors.
It needs a "brand," some business leaders say.
That "brand" could be a short, memorable slogan that defines Venice's uniqueness in the way "Music City" does for Nashville or "the Nation's Oldest City" does for St. Augustine.
The brand could also be associated with a catchy "tagline," such as Las Vegas' often-quoted "what happens in Vegas stays in Vegas."
Visit Sarasota, a tax-supported agency that promotes Sarasota County, includes Venice in its marketing efforts. Yet the city is just one of eight sectors of the county that the agency includes in its countywide strategy. More here.