Cities turn to streetcars to spur economic development
Written by USA Today
Tucson has built four-mile-long streetcar tracks that will run
between the University of Arizona campus and downtown. Only two of the
eight cars that will be used to ferry passengers every 10 minutes have
arrived, and operations will not start until next year. But
local business leaders say the streetcar has already revived the center
of this sprawling, artsy city of 524,000. Roughly 150 businesses have
opened their doors along the route in the last five years, and the
once-dormant area is in the middle of a $230 million construction boom,
according to the Downtown Tucson Partnership. The group estimates that
2,000 jobs have been created or relocated to the area.
fact that Tucson could reinvent itself in the middle of the worst
recession to hit the state since 1928 is astonishing," said Michael
Keith, CEO of the downtown group.
It is a common theme among city planners from Fort Lauderdale, Fla.,
to Seattle, as younger workers flock to areas where cars are not needed
for daily living. Cities as big as Los Angeles and as small as Norfolk,
Va., are turning to streetcars and light rail lines to tie together
neighborhoods, attract businesses and lure residents.
help drive development. They help create a sense of place. They help
shape your community… and bring a vitality to your community. It's a
combination of all of those factors," said Art Guzzetti, vice president
for policy for the nonprofit American Public Transportation Association,
which advocates for public transportation. More here.
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.