Brand Kenya unveils drive to market counties

By Mugambi Mutegi

Brand Kenya is training local government officials on the branding and marketing of counties in order to attract investment.
The national image agency is keen on preparing counties for the sizeable budgetary allocations expected once the devolved government structure becomes operational after next year’s General Election and has set aside Sh3 million for the campaign.

“Town and city branding is critical to the development of urban centres and if well planned such centres stand at a vantage point to attract investments and roll out better infrastructure facilities to benefit residents,” said Brand Kenya chief executive Mary Kimonye. More here.