SAGINAW TWP. — Though the name has been met with some criticism, Saginaw County Chamber of Commerce on Thursday reiterated the importance and the success of re-branding Saginaw, Bay and Midland counties as the Great Lakes Bay Region.
He said the name has been embraced by many local entities, including Great Lakes Bay Michigan Works and many others.
The brand of the Great Lakes Bay Region, Van Deventer said, allows Saginaw, Bay and Midland counties to be prepared for the future from a regional standpoint and bring good jobs for economic development.
"And if we could communicate that with one voice we thought it would benefit the region," he said.
Another new regional development is the Great Lakes Bay Regional Arts and Culture Council. The council is just beginning to form, and Van Deventer said it will serve as a collective voice for the arts and culture groups in the area in order to coordinate fund raising and promotional efforts.
The Great Lakes Bay Regional Convention and Visitors Bureau is also gaining momentum, he said, and will further be able to promote the region as a whole rather than as individual and separate counties.