By Marti Benedetti
Southeast Michigan’s most powerful economic development organizations have agreed to work together in a new way to attract and grow local business.
The development groups that signed a letter of intent to collaborate include Ann Arbor SPARK, Detroit Economic Growth Development Corp., Michigan Economic Development Corp. and Macomb, Oakland and Wayne counties.
The action came at a Detroit Regional Chamber meeting last Friday.
“In order for the Detroit region to be vibrant, we must have a shared, collaborative and transparent approach to economic development,” said Trevor Lauer, chair of the chamber’s Detroit Regional Economic Partnership and DTE Energy’s vice president of marketing and renewables.
“As a result of this agreement, we will now work together on several key aspects of economic development strategy,” Lauer said.
“What I learned as the head of the U.S. Economic Development Administration is when government leaders of a region collaborate well together, those regions are significantly more successful,” said Detroit Regional Chamber President and CEO Sandy Baruah.
According to the letter, the groups will work together on a number of issues:
• Strategy development, shared regional marketing materials and messaging.
• Targeting international and domestic business investment missions.
• Developing and sharing investment leads.
• Participating at trade shows.
• Working with corporate CEOs and university leadership for the economic benefit of the region.
• And implementing a unified approach to working with state government leaders.