CantonRep.com staff report
Posted Mar 23, 2010 @ 01:48 PM
GREEN — The city has hired Cleveland communications firm Dix & Eaton to help with economic development and marketing communications to encourage business development within Green.
Dix & Eaton specializes in public relations, investor relations and customer communications. It will work with officials to tout the city’s value as a high-quality place in which to live and do business, said information from the city.
“We are excited to work with Dix & Eaton to get our story out to businesses within Green, beyond our region and outside Ohio,” said Mayor Dick Norton. “Our goal is to bring more jobs to our city by attracting businesses from outside of Ohio to Green.”
Economic development is one of the four strategic initiatives outlined by Norton in his 2008 strategic plan.
An economic development committee of city employees and community members has identified four goals: business attraction, retention, expansion, and marketing available commercial property.
“Hiring a firm such as Dix & Eaton to help us tell our story is the next logical step toward achieving those goals,” said Wayne Wiethe, director of planning.
The firm will gather information about Green from a variety of sources, including interviews with city employees, elected officials, and business and community leaders, the release said. Once the information-gathering is complete, the firm will help the city identify key themes, assist with national media relations and offer specific marketing recommendations.
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