E-mail remains the marketing channel of choice for many companies.
According to Forrester Research's “U.S. Email Marketing Forecast, 2009 to 2014,” published in June, 66% of 286 U.S. e-mail marketers surveyed in the JupiterResearch/ClickZ E-Mail Marketing Executive Survey agreed that e-mail is the most cost-effective marketing tool at their company.
Marketers said they enjoy an ROI that is two to three times higher with e-mail than with any other form of direct marketing, according to the Forrester report. Not surprising, e-mail spending is forecast to grow at a 10.8% compound annual growth rate from 2009 to 2014, the report found.