Wednesday, July 29, 2009

EDC charts new course for marketing Rowan

By Mark Wineka

Rowan County's economic development efforts have a new logo — a tagline, if you will.


Robert Van Geons, executive director of the Salisbury-Rowan Economic Development Commission, explained Wednesday that "Rowan" is inclusive, recognizing that the EDC serves all of the county and its municipalities.

Meanwhile, "Works" is an action-oriented, positive word, he said, and it leverages all of the good marketing the Rowan Jobs Initiative already has done with its "Available for Work" campaign.

"I don't think we're going to lose anyone with this message," Van Geons said. "... It's all about the total package, it really is."

Rowan County Commissioner Raymond Coltrain said he liked the all-county, team approach conveyed by RowanWorks.

Actually the logo unveiled to the EDC board Wednesday incorporates other important words or phrases:

- Economic development — "It's what we do," Van Geons said.
- Salisbury, NC — reflective of the county's largest city and county seat and "where to find us on a map," Van Geons said.
- For your business — a phrase that compliments "Available for Work."

Van Geons says the new logo represents an end to "disconnected identities" that maybe confused site selection consultants, companies, real estate brokers and citizens trying to find economic development information for the county.

RJI, which has been a focused, five-year marketing effort for the county, turned over its Web site and all the marketing images for the EDC's use.

"They recognized the need to pull everything together," Van Geons said.

Van Geons said it will allow the EDC to leverage the investment in marketing and research already done by RJI and plow new ground for the future.

The EDC and Rowan Jobs Initiative decided there should be one Web site for economic development information in Rowan County and that will be

It essentially sends you to the Salisbury-Rowan Economic Development Commission, which is where the Rowan Jobs Initiative Web site directed visitors anyway.

A new sign at the county-owned Summit Corporate Center "is the only thing out there" which now incorporates the new RowanWorks logo, Van Geons said.

The new industrial park sign details the sites, what's available, what's developed and vital statistics on the various parcels. More here.

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