Sunday, April 05, 2009

Marketing team to sell Valley's economic assets

EDINBURG — With a deadline for the first request due Friday, the staff at this city's economic development corporation spent the past week finalizing a proposal designed to bring new jobs to the region.

The request for proposals - aimed at a company looking to locate an advanced manufacturing plant somewhere in the country - was the first in a series of requests that should keep Rio Grande Valley economic development officials busy the next few weeks as they prepare site plans and presentations to try to attract new investment in their corner of the world.

But here's the deal: It's not real.

The mock requests for proposals - similar to what officials would prepare when trying to draw a real company to the Valley - are part of a complete marketing effort designed to make the Valley more attractive to key industry targets.

An economic development marketing team was hired last month to come up with a comprehensive, Valley-wide marketing strategy to draw more development to the region. More here.

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