Like a husband who mentions his wife's crow's feet while handing her a Valentine, the Metro Denver Economic Development Corp.'s love letter to California businesses is being taken as a mixed blessing in the Golden State.
"This is a wake-up call, a wake-up Valentine, that tells us we've got to get sharp about how we treat companies," Terry Connelly, business school dean at San Francisco's Golden Gate University, tells KGO-TV, the ABC station in the city, in its report on the Denver initiative.
As reported Friday by DenverBusinessJournal.com , the Metro Denver EDC’s new “COlovesCA” marketing campaign seeks to convince companies in California -- where effects of the recession and the weakening real estate market have been more pronounced than in Colorado -- to look to the Mile High City if they plan to expand.
The campaign includes newspaper ads, Valentine-style mailings to corporate executives, and even a plane towing an 80-foot-long “Colorado Loves CA” banner over Los Angeles on Friday. More here.
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