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The Best States For Business Forbes.com
Why Small Cities RockInc.com
Cities that Work for Business -- and Their Customers Kiplinger.com
Survey Ranks Top U.S. Counties with Outstanding Use of Technology Center for Digital Government
Export Boom Fuels Factory Town's Revival WSJ.com
Best Places For Business And Careers Forbes.com
The Gone Global Interactive Map Inc.com
Indiana scores an A when it comes to manufacturing, logistics Ball State University
Innovation and the Role of the Economic Development Practitioner AngelouEconomics'
In the Hills of Nebraska, Change Is on the HorizonNYTimes.com
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Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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Place Marketing Resources
Place Marketing Defined
Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.
The potential target markets of place marketing are defined as place customers, which are producers of goods and services, corporate headquarters and regional offices, outside investment and export markets, tourism and hospitality, and new residents.
- Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
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