A new consortium of regional economic developers is looking for a firm to develop a new regional branding and marketing campaign.
Southwest Florida Economic Development Partners is an initiative that includes Charlotte, Sarasota, Collier, Lee, Glades and Hendry counties.
"The focus of the regional economic development initiative is the recruitment, retention and creation of high-wage jobs in targeted high technology industries, such as health, life and environmental sciences, information technology and specialty manufacturing," said Don Root, director of Charlotte County's Economic Development Office, in a statement Tuesday.
Like other efforts throughout the state, the new group's focus is creating high-wage jobs in the region. The firm hired would need "to understand the various communities in the region, along with the unique assets and infrastructure, and join these together into an image that effectively demonstrates the regional ability to attract and grow the select business clusters that will produce high-wage jobs and diversify the region's economy," the consortium said.
"There is a need to attract high-paying industries to diversify the regional economy," said Richard Pegnetter, founding dean of the Lutgert College of Business at Florida Gulf Coast University. "For instance, in 2005 the biggest employer in the region was retail trade, which accounted for 15 percent of total employment but averaged only about $25,000 in wages, an amount that is considerably below the mean national earnings of $49,910."
The economic development group is looking for a new logo and motto, newsletters and a communications plan.
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