Tuesday, May 20, 2008
Story last updated at 5/20/2008 - 2:03 am
The Lubbock Economic Development Alliance signed off on a resolution Monday authorizing a much-publicized national marketing campaign aimed at attracting more workers to the Hub City, where the jobless rate is among the lowest in Texas.
LEDA, which will spend at least $200,000 on the campaign, said it's already advertising on two radio stations in Dallas with plans for more. Plans call for using billboards, magazines and airport dioramas or back-lit sign displays at Love Field in Dallas, Houston's Hobby Airport and Will Rogers World Airport in Oklahoma City, Okla.
"The official campaign doesn't kick off until June, but every sign indicates we're headed in the right direction, said David Alderson, chairman of the city-appointed economic development corporation.
The campaign - "L_bbock, the only thing missing is U," is being directed by Austin-based Arsenal Brand LP, a creative/design firm brought on board in December.
LEDA is partnering with hundreds of local businesses that have had little success in filling job openings on their own.
Earlier this month, LEDA executives attended a job fair in Wichita Falls, where they obtained more than 100 resumes, resulting in requests for 45 informational packets on jobs available in Lubbock. More here.
No comments:
Post a Comment