Telling the story

BCI rep talks marketing with Henrietta, Clay County officials
Phil Major/ Times Record News Friday, April 4, 2008

For the past two years the Regional Marketing Council has been telling the story of the Wichita Falls region.

Tim Chase, president of the Board of Commerce & Industry in Wichita Falls, brought the story to the Henrietta and Clay County Chamber of Commerce recently.

“We have a wonderful product here, but we don’t tell about it,” Chase said.
The initiative began about two years ago, and so far includes Wichita Falls, Wichita County, Burkburnett and Iowa Park.

Chase said BCI is seeking interest from other entities to participate.

The BCI, which is a chamber of commerce as well as an economic development group, decided work was needed to make the region stronger economically and a better place to live.
“It is important to tell our story to a broader audience,” he said.

A task force was put together to determine the scope of work for the initiative. First, economic development had to be defined, and that was determined to be primary job creation — jobs that bring new dollars to the region. More here.