A unified marketing campaign touting Birmingham's top attractions will soon be launched to boost tourism and recruit local ambassadors to promote the city.
BIG Communications President John Montgomery unveiled prototypes for the "In Birmingham" campaign - which his firm is handling - during the Birmingham Regional Chamber of Commerce's 2008 Business Outlook Conference Thursday at the downtown Sheraton.
The new slogan features the city's name in bold letters with a red square highlighting the "in" portion of the name Birmingham. The campaign will officially launch in February, Montgomery said.
Montgomery said the campaign consists of "In Birmingham" advertisements in national meeting and convention magazines. The joint city branding campaign will feature "one voice" representing the airport, the metropolitan development board, the Birmingham-Jefferson Convention Complex, the visitors' bureau and the chamber of commerce.
The campaign will solicit local suggestions for the best of Birmingham, including top restaurants, golf courses, shopping venues and tourist sites. Montgomery said the plan is to identify the city's best with red-squared "In" stickers based on local voting.
"We want the city's input," Montgomery said.
"In Birmingham" will promote the city's civil rights history, sporting events and its potential as a family reunion destination. The campaign also will include an "In Guide" that will feature local favorite destinations. Birmingham residents' suggestions will be printed with their names in the guide to be distributed to visitors. More here.
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