Officials put new Greeley brand to fire

Greeley City Manager Roy Otto may be the spitting image of how officials hope residents will adopt the city's new branding campaign.

During every city council meeting, Otto outlines what is great about Greeley and follows it up with the branding campaign tag line."It's what makes Greeley great from the ground up," Otto often says.

Almost five months into the two-year plan to implement the branding campaign to improve Greeley's image in Colorado and beyond, officials have spent countless hours and thousands of dollars putting the brand into action.

The Greeley Chamber of Commerce paid North Star Destinations $67,000 to create the new brand. Of that money, Greeley contributed $10,000. Read more here.