According to surveys of corporate executives, public relations has proven to be one of the most effective marketing tools available to economic development professionals. Read how this tool is still a valuable one to incorporate in your marketing efforts.
by Christopher Parente
The press release is certainly not dead, as some PR people may have you believe. Yes, it's been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes.
But, in spite of it all, the press release can provide more value and is read by more people than ever before.
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