Saturday, May 27, 2006

Longview TX leaders hope branding will boost image

Longview's economic development leaders agreed Wednesday to help this city feel better about itself — and then spread that positive image outside the community.

The Longview Economic Development Corp. board of directors voted unanimously to fund $30,000 toward hiring a consultant who will help Longview understand what it is now and what it wants to be later.

The total cost to hire Tennessee-based North Star Destination Strategies will be $76,000, not including expenses, said Lester Lucy, Longview Partnership board chairman.

He presented the proposal for hiring the consultant to the board Wednesday.

The Partnership, which includes Longview's Chamber of Commerce and Convention and Visitors Bureau, hopes the effort will be paid for through a collaboration, with a third of the cost being paid each by the Partnership and local businesses, the city, and the economic development agency, he said. Read more here

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