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The Dallas Regional Chamber hopes to generate a buzz about the area
in a new economic development campaign that features recruiting trips to
other states, innovative marketing methods and interactive online
tools.
Launched this week, the plan is to encourage companies “in places
like California and Illinois not typically known for being
business-friendly to ‘move to their future,’ ” chamber spokeswoman Amy
Ramos said. The campaign’s tag line is “Business works better here.”
“It’s a ‘why Dallas’ pitch,” said Jessica Heer, vice president of
economic development for the chamber. The chamber is focusing on the
area’s business environment, accessibility and a large workforce, she
said.
Dallas’ low business costs, affordable land and a major airport have
served as relocation magnets for years. More recently, the city has
garnered attention for bouncing back from the recession faster and
adding more jobs than many other areas of the country. More here.
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