The Fort Myers Regional Partnership launched a new website, BringThem2Lee. com, as an interactive communications tool and companion element to the successful, grass-roots "Together We Mean Business" campaign.
Site visitors are encouraged to select an e-card or video and share it with their professional networks and colleagues to attract new and diversified businesses to locate or expand in Lee County.
Recent studies show that 89 percent of U.S. adult Internet users send content to others; 63 percent do so at least once per week, and an amazing 25 percent share content almost daily.
"Referrals are the most powerful form of marketing and we understand the power of online exposure and social media as important elements of our continued success," said Jim Moore, executive director of the Fort Myers Regional Partnership, Lee County's Economic Development Office.
"Yet, it is our people, our personal touch and commitment within our business community that brings companies to Lee County. All elements working together are key to economic development and planned growth," continued Moore.
As an extra incentive for participating in the viral marketing initiative, senders are entered to win a limited edition print by renowned local artist, Ikki Matsumoto. More here.