Thursday, December 27, 2007

M3 Alliance Forms To Better Market Northwest Miss. Counties

The economic development corporations of four Northwest Mississippi counties - DeSoto, Tunica, Tate and Panola - have joined together with hopes of presenting a unified regional front to any company looking to relocate to the area.

Dubbed the "M3 Alliance" (for "Mississippi, Memphis and Metro Area"), the group will market the region by promoting the benefits of their respective counties as well as those of Memphis - the northern neighbor that boasts global name recognition and robust transportation infrastructure.

"We felt these four counties had so much in common with I-55, proximity to Memphis and many of the logistics advantages that Memphis offers," said M3 partner Jim Flanagan. "We felt it was important to band together as this Northwest Mississippi alliance."

The four leaders of M3 are Flanagan, president and CEO of the DeSoto County Economic Development Council; Lyn Arnold, president and CEO of the Tunica County Chamber and Economic Development Foundation; Janie Mortimer, executive director of the Tate County Economic Development Foundation; and Sonny Simmons, CEO of the Panola Partnership Inc.
The quartet is out to prove that the sum of the region is greater than its parts.

"We've found that the regional concept is the best way to market an area as opposed to trying to market ourselves individually, like we have in the past," Simmons said. More here.

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