The city's Economic Development Department is spending a half a million dollars to tell the business world that Virginia Beach is special.
The city is weeks away from launching a $480,000 marketing campaign, complete with a new Web site - www.yesvirginiabeach.com - that aims to lure more companies to Virginia's most populous city.
The effort started last year and is described by city leaders as a necessary tool to attract new firms. Its debut coincides with the start of the city's budget season, a time when rankled citizens frequently complain that only 13 percent of the city's tax base is commercial.
The campaign - "What's so special about Virginia Beach?" - was crafted and packaged by Otto Creative Marketing of Norfolk. It stems from City Council comments made last summer asking that economic development efforts wrap in the city's quality of life as a marketing tool. Read more here.
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