Marketing campaign brings region a dose of imagination

A marketing campaign started this month seeks to spur economic development in Western Pennsylvania by touting the region's possibilities.

A consortium of economic leaders guided by the Allegheny Conference on Community Development worked with several top marketing firms to introduce the slogan, "Pittsburgh -- Imagine what you can do here."

"First and foremost, the campaign is designed to be an attention-getter," said Pamela Golden, senior vice president of Regional Marketing. "We want to drive economic growth by encouraging people to get to know more about the region." Read more.