Erie County has “modest” resources for economic growth and should concentrate on creating jobs in areas where Erie County has real opportunities — retail stores, health care and tourism.
That’s the conclusion reached in a new report on Erie County’s economic development opportunities.
Greater Erie Marketing Group commissioned the report, which was released publicly at 8 a.m. by AngelouEconomics, an economic development firm based in Austin, Texas.
AngelouEconomics’ “Erie County Situational Analysis” is meant to serve as the first step in an effort to revamp Erie County’s economic development program.
The report says Erie County should target industries that are well-suited for the area. More here.
Wednesday, March 07, 2007
Monday, February 26, 2007
Sprawl as a Development Strategy in India
Relocation of major industries from urban areas to industrially backward districts is likely to get fresh incentives since the Government is preparing for relocation in order to free urban space.
As a prelude to working out the incentive package, the Minister of State for Industries, Mr Ashwani Kumar, has directed the Planning Commission to evolve a comprehensive definition of industrially backward districts.
"At present there is no clear comprehensive, scientifically verifiable definition of industrially backward districts. The job will have to be done by the Planning Commission since they have all the NSSO data," Mr Kumar told Business Line. Read more.
As a prelude to working out the incentive package, the Minister of State for Industries, Mr Ashwani Kumar, has directed the Planning Commission to evolve a comprehensive definition of industrially backward districts.
"At present there is no clear comprehensive, scientifically verifiable definition of industrially backward districts. The job will have to be done by the Planning Commission since they have all the NSSO data," Mr Kumar told Business Line. Read more.
Angelou Survey Reveals Top ED Marketing Strategies
Most experts anticipated that the Internet would become the #1 marketing strategy for economic developers by 2006 and according to a survey by Angelou Economics, 2006 was the year that websites vaulted to the top marketing position. Here are the top 4 most effective marketing strategies according to Angelou's survey:
#1 - Website 62%
#2 - Marketing with a regional/state organization 30%
#3 - Familiarization Tours 24%
#4 - Public Relations - 19%
Responding to its effectiveness, in 2007 there will be a strong trend toward economic developers reallocating resources and investing heavily in improving their websites with dynamic website services that provide the information businesses need.
#1 - Website 62%
#2 - Marketing with a regional/state organization 30%
#3 - Familiarization Tours 24%
#4 - Public Relations - 19%
Responding to its effectiveness, in 2007 there will be a strong trend toward economic developers reallocating resources and investing heavily in improving their websites with dynamic website services that provide the information businesses need.
An Agurban Scores Success
WOOSTER -- The typical job created with the help of the Wayne Economic Development Council over the past two years paid $12.97 an hour -- 28 percent more than the county's median wage, according to a recent return on investment report.
The report also revealed every dollar WEDC spent on marketing the county generated another $51 in economic impact.
WEDC President Rod Crider enlisted the help of FirstEnergy to help prepare the report, which used the IMPLAN model to calculate the economic impact assessment. The modeling system is the same one used by the U.S. Bureau of Economic Analysis and the U.S. Census Bureau.
"We hadn't looked at wages to see how we were performing, and to see that our jobs are above the averages of Wayne County, Ohio and the United States was nice," Crider said. Read more.
The report also revealed every dollar WEDC spent on marketing the county generated another $51 in economic impact.
WEDC President Rod Crider enlisted the help of FirstEnergy to help prepare the report, which used the IMPLAN model to calculate the economic impact assessment. The modeling system is the same one used by the U.S. Bureau of Economic Analysis and the U.S. Census Bureau.
"We hadn't looked at wages to see how we were performing, and to see that our jobs are above the averages of Wayne County, Ohio and the United States was nice," Crider said. Read more.
A Target Industry Strategy Misses Mark in TN
JOHNSON CITY - Johnson City's highly touted Med Tech Corridor concept has failed, and if a new direction isn't pursued soon the area is likely to miss out on making the most of its economic potential.
That is the conclusion of a study commissioned by the city, East Tennessee State University and Mountain States Health Alliance. The final report from Market Street Services Inc., an Atlanta-based agency, is due next week, but the Johnson City Press has obtained a draft copy of the study, which makes no bones about the need for local leaders to act quickly in key areas if they wish to avoid seeing the corridor's fate repeated for the entire area. Read more.
That is the conclusion of a study commissioned by the city, East Tennessee State University and Mountain States Health Alliance. The final report from Market Street Services Inc., an Atlanta-based agency, is due next week, but the Johnson City Press has obtained a draft copy of the study, which makes no bones about the need for local leaders to act quickly in key areas if they wish to avoid seeing the corridor's fate repeated for the entire area. Read more.
London 2012: An Olympian branding feat
The announcement that London had been chosen over runner-up Paris to host the Olympics was supposed to be the start of something special: an opportunity for a major publicity campaign; a platform to present London to the world, draw in tourists, attract investment, and boost the UK's competitive edge. But after the terrorist bombings, the city's marketers had a completely new project on their hands: rebuilding London's reputation. Read more.
Friday, September 29, 2006
Marketing campaign brings region a dose of imagination
A marketing campaign started this month seeks to spur economic development in Western Pennsylvania by touting the region's possibilities.
A consortium of economic leaders guided by the Allegheny Conference on Community Development worked with several top marketing firms to introduce the slogan, "Pittsburgh -- Imagine what you can do here."
"First and foremost, the campaign is designed to be an attention-getter," said Pamela Golden, senior vice president of Regional Marketing. "We want to drive economic growth by encouraging people to get to know more about the region." Read more.
A consortium of economic leaders guided by the Allegheny Conference on Community Development worked with several top marketing firms to introduce the slogan, "Pittsburgh -- Imagine what you can do here."
"First and foremost, the campaign is designed to be an attention-getter," said Pamela Golden, senior vice president of Regional Marketing. "We want to drive economic growth by encouraging people to get to know more about the region." Read more.
Wednesday, August 30, 2006
Q&A with Michael Porter
The Harvard professor and popular author explains the "location paradox" and talks about the competitive challenges facing the U.S. Ever since his 1990 book The Competitive Advantage of Nations, Harvard Business School professor Michael Porter has been regarded as a leading authority on the economic development of nations, regions, and cities. Both as an academic and consultant, Porter is best known for his work on the importance of developing a specialty in industrial clusters—high concentrations of companies in a sector such as semiconductors, cars, or textiles. In an interview with Senior Writer Pete Engardio, Porter explains why he believes globalization has actually made industry clusters and local advantages even more important, rather than weakened them.
More here
More here
New North Takes Regional Approach
New North pushes to become driving force
By Mike Hoeft mhoeft@greenbaypressgazette.com
DE PERE — From its new location in De Pere, the New North economic development initiative is poised to foster better collaboration in marketing a regional brand, officials say.
New North, which promotes an 18-county region in Northeast Wisconsin, moved recently to 1716 Lawrence Drive, space provided by WPS Energy Services. The donation, which also included loan of a research assistant, allowed the fledgling group to move from the Fox Cities Chamber of Commerce & Industry offices in Appleton.
That there was no cost was a big factor in the move, said Paul Jadin, president of the Green Bay Area Chamber of Commerce and a New North executive board member. It shows the private sector is getting behind it, he said.
"We're happy WPS Energy Services offered a loaned executive and space for a year," Jadin said. "Now we're in a position where New North can assert itself as a driving force for the region."
New North is a "terrific way of looking at the entire Northeast Wisconsin area to attract businesses," said said WPS Energy Services marketing manager Mike Welch, whose company serves commercial and industrial clients in 22 states. New North aims to attract better jobs, which means a better tax base to support public services.
"It's beneficial for all residents, so we're the beneficiaries as well," Welch said.
New North grew from its predecessor, the Northeast Wisconsin Regional Economic Development Partnership.
Jerry Murphy, who started in January as executive director of New North Inc., said De Pere provides a central location from which to promote the area. The office has good highway access to U.S. 41, Interstate 43 and Wisconsin 29.
In his first six months he's made a lot of "windshield surveys" in visits to area communities.
"I've got an eyeful and earful on important selling points. That will help define a regional approach to economic development," he said.
The idea is that communities needn't compete with each other. While they'll still champion their own identities, communities have a common fabric that holds them together. People who live in Sheboygan, for example, may work in Green Bay and recreate in Manitowoc.
New North does not have to re-invent the economic development delivery system, Murphy said.
"One of our principle mandates is collaboration," he said. "That means maximizing resources and tools available to minimize redundancy."
Murphy's challenges will be to unite the organization and raise capital.
For the fiscal year ending June 30, New North reached its fund-raising objective of $330,000. Next year the goal grows by more than a third. At that point, the public grant cycle will be exhausted.
"So the bar is high, but it demonstrates the private sector is engaged," Murphy said.
Murphy, 51, has spent his career in the Great Lakes area. He grew up in Milwaukee and has a master's in business administration from the University of Wisconsin-Parkside.
He later worked in Ironwood, Mich., as an economic development resource specialist and executive director.
Prior to joining New North, Murphy worked as executive vice president of the Buffalo Niagara Enterprise since 2002. The Buffalo Niagara Enterprise is an eight-county regional economic development organization charged with marketing and managing business development projects in Western New York.
By Mike Hoeft mhoeft@greenbaypressgazette.com
DE PERE — From its new location in De Pere, the New North economic development initiative is poised to foster better collaboration in marketing a regional brand, officials say.
New North, which promotes an 18-county region in Northeast Wisconsin, moved recently to 1716 Lawrence Drive, space provided by WPS Energy Services. The donation, which also included loan of a research assistant, allowed the fledgling group to move from the Fox Cities Chamber of Commerce & Industry offices in Appleton.
That there was no cost was a big factor in the move, said Paul Jadin, president of the Green Bay Area Chamber of Commerce and a New North executive board member. It shows the private sector is getting behind it, he said.
"We're happy WPS Energy Services offered a loaned executive and space for a year," Jadin said. "Now we're in a position where New North can assert itself as a driving force for the region."
New North is a "terrific way of looking at the entire Northeast Wisconsin area to attract businesses," said said WPS Energy Services marketing manager Mike Welch, whose company serves commercial and industrial clients in 22 states. New North aims to attract better jobs, which means a better tax base to support public services.
"It's beneficial for all residents, so we're the beneficiaries as well," Welch said.
New North grew from its predecessor, the Northeast Wisconsin Regional Economic Development Partnership.
Jerry Murphy, who started in January as executive director of New North Inc., said De Pere provides a central location from which to promote the area. The office has good highway access to U.S. 41, Interstate 43 and Wisconsin 29.
In his first six months he's made a lot of "windshield surveys" in visits to area communities.
"I've got an eyeful and earful on important selling points. That will help define a regional approach to economic development," he said.
The idea is that communities needn't compete with each other. While they'll still champion their own identities, communities have a common fabric that holds them together. People who live in Sheboygan, for example, may work in Green Bay and recreate in Manitowoc.
New North does not have to re-invent the economic development delivery system, Murphy said.
"One of our principle mandates is collaboration," he said. "That means maximizing resources and tools available to minimize redundancy."
Murphy's challenges will be to unite the organization and raise capital.
For the fiscal year ending June 30, New North reached its fund-raising objective of $330,000. Next year the goal grows by more than a third. At that point, the public grant cycle will be exhausted.
"So the bar is high, but it demonstrates the private sector is engaged," Murphy said.
Murphy, 51, has spent his career in the Great Lakes area. He grew up in Milwaukee and has a master's in business administration from the University of Wisconsin-Parkside.
He later worked in Ironwood, Mich., as an economic development resource specialist and executive director.
Prior to joining New North, Murphy worked as executive vice president of the Buffalo Niagara Enterprise since 2002. The Buffalo Niagara Enterprise is an eight-county regional economic development organization charged with marketing and managing business development projects in Western New York.
Thursday, June 15, 2006
Key Part of Region's Marketing Done in India
NORFOLK -- When companies around the world get marketing calls about high-tech business opportunities in Hampton Roads, there's a chance that they come from a firm based in India.
The Hampton Roads Economic Development Alliance, the agency that tries to bring jobs to the region by pitching it to businesses, has outsourced some of its marketing work to two firms in India.
The alliance, which represents 15 area localities, recently began a marketing initiative focusing on the research assets at the Thomas Jefferson National Accelerator Facility and NASA Langley. It is part of an effort to add a high-technology component to its global economic development operation.
More here
The Hampton Roads Economic Development Alliance, the agency that tries to bring jobs to the region by pitching it to businesses, has outsourced some of its marketing work to two firms in India.
The alliance, which represents 15 area localities, recently began a marketing initiative focusing on the research assets at the Thomas Jefferson National Accelerator Facility and NASA Langley. It is part of an effort to add a high-technology component to its global economic development operation.
More here
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