'Brand' new day for Jersey City? Mayor offering $1.2M for firm to market city

  By Terrence T. McDonald/The Jersey Journal

When he was running for mayor last year, Steve Fulop often told voters he wanted to make Jersey City the "best mid-size city in America."

Since his election, Fulop has been touting Jersey City in a string of media appearances, including a cameo on TLC's "Cake Boss.” But now he's offering up as much as $1.2 million for a marketing firm to put Jersey City on the map.

The mayor announced last week that the city and the Jersey City Economic Development Corp. are seeking a firm to develop a brand for Jersey City and market it as a "premier travel destination" for work and play.  More here.