A bargain or a bust, Indiana all aglitter at Times Square

Sherry Slater | The Journal Gazette

Indiana's self-promotion has made it all the way to the bright lights of Broadway.

Or, more precisely: Times Square.

The marketing campaign, "A State that Works," was designed by the Indiana Economic Development Corp. to lure businesses to relocate to the Hoosier state.

The 15-second spots – two each hour – began running on the digital billboard in Times Square in mid-August, the state announced Thursday. The crowd that passes the CBS Super Screen on 42nd Street between Seventh and Eighth avenues is estimated at 1.5 million daily.

Like everything in New York City, the exposure is expensive. The question is: Is it worth it? More here.